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Language: how do we know it is a film poster? What key conventions (typical features) of a film poster can you spot and what do they communicate to the audience? We know its a film poster because the title is clearly given and the release date of the movie is shown. We can also see a young boy and a cross necklace held beside him which suggests hes gonna get possessed.The genre of this is movie horror. Industries: who are the companies behind the film? New Line Cinema, RatPac-Dune Entertainment, The Safran company. Who directs or stars in the film?  The director of the Conjuring 2 is James wan   Who is making money from this media product? You may need to research this on the internet if it isn't clear on the poster. Audience: who is the target audience for this film? How can we tell? Representation: what representation of people or groups can we find in this poster? What does it tell the audience?